I developed the poster first, sketching out several concepts for the client to choose from. I was pretty excited about the Bob Dylan throwback concept, but I think we realized it wasn’t conducive for the amount of content. In the end we went with the beauty products, which allowed me to disguise the more undesirable content, like sponsor logos, in the product labels.
The program guide for the annual Zilker Summer Musical is no small feat. The amount of content adds up quickly between cast bios, production credits, sponsor ads, thanking sponsors, venue rules, and more. I integrated the the playful spirit of the production throughout the program to make it a more enjoyable and complementary piece.