Mega Camp RedesignIdentity and Branding / In-House Design
Mega Camp is the hub where top-producing real estate professionals unite to network with the industry’s most esteemed leaders.
I started with the logo, wanting to move away from the current, clunky aesthetic to a powerful, energetic mark that matched the attendee demographic.
I paired the logo with an abstract background of converging polygons and highlights of colors which represent the different “camps” of the conference.
The program guide was also completely reworked from a standard 5.5″x8.5″ size to 4.25″ x 5.5″ to conveniently fit inside attendees’ lanyards.
After establishing the overall look I art directed marketing materials, environmental design, and presentation design.