Mega Camp Redesign

Identity and Branding / In-House Design

Mega Camp is the hub where top-producing real estate professionals unite to network with the industry’s most esteemed leaders.

I started with the logo, wanting to move away from the current, clunky aesthetic to a powerful, energetic mark that matched the attendee demographic.

I paired the logo with an abstract background of converging polygons and highlights of colors which represent the different “camps” of the conference.

The program guide was also completely reworked from a standard 5.5″x8.5″ size to 4.25″ x 5.5″ to conveniently fit inside attendees’ lanyards.

After establishing the overall look I art directed marketing materials, environmental design, and presentation design.