Reimagining the home browsing experience for 3D printed houses
About
A pioneer in construction-scale 3D printing, ICON is at the forefront of innovation, delivering higher-quality homes efficiently and affordably. This project centers on showcasing ICON’s groundbreaking technology, emphasizing its transformative impact on community development.
Designing a first of its kind, immersive home showcase.
In partnership with ICON, the team embarked on a transformative project to develop an immersive digital microsite that redefined the way people browse and purchase homes that have been 3D-printed. The project goal was to showcase cutting-edge, 3D-printed homes—the collaborative effort between ICON, Lennar, and BIG-Bjarke Inngles Group.
Challenge
Building an immersive digital experience that gives the consumer buying confidence
3D-printed houses are new and unique; how can we match the magic of a new form of building, with a new form of home browsing?
Business Value
Potential home buyers can tour homes even before they are built
An immersive neighborhood and home showcase experience allows potential buyers to experience these unique 3D homes without stepping through the door. Buyers can easily browse each home model, or apply filters to focus on their needs. Interested buyers can reserve homes during this pre-build phase.
User Value
Buyers can browse, compare, and purchase homes in an efficient way
This showcase answers buyer's initial questions without the burden of visiting each home site. The tour not only educates them on the process and materials used, but also provides environmental context from the street to the kitchen.
Revolutionizing Home Buying with ICON's Seamless Digital Experience
A core part of buying a home is understanding the context of the neighborhood. We reimagined the conventional real estate map to present home buyers with a comprehensive view of available homes within a master-planned community.
By integrating features such as location details, home types, detailed visuals, and the ability to reserve a home, prospective customers could explore in an immersive manner, just like buying a high-end electric vehicle.
Bringing vision to reality with multiple stakeholders
The design team partnered with different specialists for specific pieces and parts: lifelike property renderings, interior staging, and high-quality digital video. This collaboration required extensive communication among stakeholders and careful planning, particularly in crafting the animations users see on the screen. From shaping realistic visuals to refining the final user interface, every end detail was a result of closely working together to seamlessly merge the digital and physical realms.
A successful launch
This ICON web experience has been succesful in driving the sale of 49% of ICON’s Wolf Ranch home inventory.
Let's talk!
I'm currently looking for a full-time role and am open to freelance opportunities. Send me a message if you'd like to work together!
Or email me at swava.pearl@gmail.com.