Overview
Meta launched an initiative to delve deep into productivity from various angles—examining how internal documentation, organization, and internal tools impact knowledge sharing and productivity across different representative roles and functions.
Our approach involved conducting virtual ethnographic research, allowing us to sample a week of work for each individual to gain valuable insights.
We transformed these insights into actionable and thought-provoking recommendations for the company to consider as they pursued opportunities to enhance workflow efficiencies.
15
Participants
16
Weeks
10
Cities
Discover
Draft Research Plan
Conduct Qualitative Research
Summarize Findings
Define
Sythesize Data
Experience Maps
Recommendations
Employee Archetypes
Activate
Future Sketches
Workshop Roadshow
“There's a lot of—almost even too much—info there when you search.”
Ashley, Partner Manager at Meta
Discover
Anticipating the challenges of virtual research
How could we effectively encourage participants to divulge intimate details about their work environment, habits, and processes—especially in a virtual setting?
We carefully crafted prompts and activities designed to elicit valuable insights in a manner that felt effortless and non-intrusive.
Our participants
After collaborating on the participation screener, the Meta team assumed the responsibility of recruiting to secure a diverse sample of employee roles.
3
Newly hired engineers
3
Tenured engineers
4
Newly hired technical roles
3
Tenured technical roles
2
Non-technical roles
Method & activities
Daily touchpoints
End of day check-ins
End of week interview